Wahoo Partnership with KATUSHA
Tuesday 9th January 2018
It's nearly time. The start of the new cycling season and teams have been busy with their Winter training. Not only that, some have been upping their tech' game and Wahoo have been taking huge leaps into the pro cycling world by collaborating with a few teams most recently with Katusha who have Marcel Kittle on the books. Now, we all want to see that wattage!!!
Wahoo Fitness, the leader in connected fitness devices has announced its second UCI WorldTour team partnership for the 2018 race calendar, with the addition of the KATUSHA ALPECIN Pro Cycling Team, led by four-time world time trial champion Tony Martin, Tour de France Green Jersey winner Marcel Kittel and Tour of Spain podium finisher Ilnur Zakarin. Starting in the 2018 UCI race season the KATUSHA ALPECIN squad will utilise Wahoo’s ELEMNT BOLT GPS head unit, which was designed using CFD (Computational Fluid Dynamics) testing to be the most aerodynamic cycling computer on the market, and bluetooth-enabled TICKR Heart Rate Monitor.
The 2018 season will be the tenth year of racing at the WorldTour level for KATUSHA ALPECIN – a team already with 234 total race wins and 434 podium places in its nine years in the professional peloton. As part of the Wahoo product ecosystem, both the ELEMNT BOLT GPS Computer and the TICKR Heart Rate Monitor will serve as crucial elements of the team’s performance strategy, serving riders with key training metrics while enabling them to easily and efficiently measure race-winning efforts.
In leveraging Wahoo’s leading-edge technology, the KATUSHA ALPECIN team joins BORA-Hansgrohe led by three-time world champion Peter Sagan and 2017 Tour de France winners Team Sky, both of whom have turned to Wahoo in the pursuit of performance gains to compete and succeed at the World Tour’s highest level.
“We are excited and honored to have Wahoo as part of our family,” said José Azevedo, General Manager of Team KATUSHA ALPECIN. “Wahoo is a young and dynamic company with the best quality bike computers on the market. The ELEMNT BOLT head unit is so easy to configure and to work with. It has a nice design, aerodynamic shape and a superior battery life. Our riders and coaches used it for the first time at our December training camp in Mallorca, and immediately were all very fond of it.”
“From Team Sky and BORA-Hansgrohe to KATUSHA ALPECIN, we’re extremely proud to have some of the fastest guys in the pro peloton training and racing with the Wahoo devices,” said Chip Hawkins, CEO of Wahoo Fitness. “The gains to be had from utilising the Wahoo product ecosystem are very real – from our category-leading customisation and ease of use, to the BOLT’s wind tunnel-tested aerodynamic savings, and we couldn’t be happier that the WorldTour’s leading teams are taking notice.”
Learn more about Wahoo’s full line of products at www.wahoofitness.com.