TdF social media earners

Monday 20th September 2021

The world of influencers hey? Earn a few quid from a post, well it's not just the sunseekers making a buck. Some research from Raleigh suggests the top riders in the men's peloton have the potential to earn a bit too. Guess it's also down to sponsorship and paid promotion but shows the reach pro cycling can have in the social media sector. A great follow up would be how this is compared to the top pro women riders...

More than 40 years after the TI-Raleigh took over the world of cycling by winning the Tour de France, Raleigh is celebrating its history of road cycling and those that are continuing to dominate the sport today.


In new research conducted by Raleigh, all confirmed cyclists competing in the Tour de France this summer were analysed to see who was most popular worldwide and who wears the yellow jersey in Instagram earnings.


Slovakia’s Peter Sagan, part of the BORA-hansgrohe team, ranked top with the most Instagram followers, leading him to earn a potential £12,726 per post on Instagram. Advertising for the likes of brands such as Ferrari, Sportful, as well as the team’s sponsors Bora and hansgrohe, puts him in lead position both on and off the tour’s path.But while Peter may be dominating Instagram, Julian Alaphilippe almost doubles his popularity globally according to ahrefs data, with monthly searches exceeding 200,000 a month!

The research also delved into the lasting popularity of the original TI-Raleigh team from the 1980 racing team. It is team leader Joop Zoetemelk who continues to generate the most interest, followed by Jan Raas, Hennie Kuiper, and Gerrie Knetemann. 


Chris Palmer, Head of Digital at Raleigh, says: “We’re proud of the Tour de France heritage at Raleigh and want to continue to influence and support aspiring pro cyclists as well as those that are leading the sport today. It’s incredible to see how much the sport continues to grow in popularity, with many inspired to take to the roads and tackle those hills and corners throughout the country. We hope that the TI-Raleigh continues to be a part of that culture into the future.”


To learn more about the new anniversary edition of the iconic TI-Raleigh, visit: https://www.raleigh.co.uk/gb/en/ti-raleigh-relaunch/