pinarello dogma f10

Monday 19th February 2018

What bikes spring to mind when you hear that buzzword 'bikeporn'?! There are some gorgeous bikes on the market at the mo' and although it's not all about looks, it is what underneath that counts, we all want to ride a steed that will turn heads and stop traffic! Pinarello smashes this category right out the park and they've just released a selection of colours for their F10. Let's get a gofundme page going yeah?! We will count it as a birthday and Christmas present all in one, we don't mind!

Natural born winner, again!


For its first year, the Dogma F10 confirmed all its potential by winning major races such as Milano San Remo, Strade Bianche, Tour de France, Vuelta a España, Clásica de San Sebastián... he best season ever for a Pinarello Dogma. Not only in competition, the Dogma F10 is also a commercial success worldwide. These victories are the result of the Pinarello Lab’s hard work and collaboration with the best partners in the World: industrial designers, aerodynamics experts, carbon fiber engineers. And of course, the Team SKY which is totally involved in the product development process.

Gradient is the new Dogma


The Dogma F10 is also a style icon, for this reason 2018 starts with the introduction a new color collection. The gradient effect is the perfect balance between speed and refinement. An innovative painting process made of craftsmanship and attention to details, developed inside the Pinarello factory in Treviso. Months of testing have been made to ensure a perfect quality and the best durability to a frame that can be considered as a work of art. Six new color schemes are introduced: Ametista, Fluorite, Vulcano, Diamond, Diamond Blue and Ambra. The 2018 offer is completed by the Team SKY 2018 scheme (unveiled on January 3rd) and four continuous colors with Magix finish: Black Lava, Sideral White, BoB, and Red Magma.

MYWAY: one Dogma, unlimited possibilities


The MYWAY option was created for the most demanding customers who desire to own a bike that matches perfectly their style and personality. Each single detail can be customized, from frame colors to stickers, but also accessories such as the saddle, stem and bar tape designed by Most. A dedicated configurator is available on

Made for You: thirteen sizes, one performance


Every rider is unique and bike fitting services are growing fast, allowing the customers to know perfectly how their ideal bike should be. With 13 sizes, going from 42 to 62, the Dogma F10 offers a real made to measure range. Besides, in Pinarello the development of frame sizes is not limited to enlarging or reducing the proportion of the frame. A frame size 62, for example, needs to be stiffer in the focal points; on the contrary, a size 42 is much smaller, so it can be made with less material, because the forces are lower.