continental ruban

Thursday 18th March 2021


Safe to say most have run a pair of Contis on their machines before. We have had more successes than failures (3 punctures in one ride on Gatorskins made us look around) so they're a safety net, a brand which many place a lot of trust in. They have just released a new range, the Ruban which they're calling an 'SUV- Allrounder' which we're guessing the tyres are strong and quick enough to drop the kids off at school then a blast around the trails back home in time for brunch!

Continental has unveiled two additions to its award-winning range of bicycle tires in a new product category for the brand: the ‘SUV-Allrounder.’ Harnessing 150 years of Continental research, development and cutting-edge technology, the new Ruban and eRuban Plus have been designed for outstanding performance both on and off-road for the rider who’s ready for anything.

The range comprises the Ruban, available in either a clincher or tubeless ready version, alongside an e-bike specific eRuban Plus clincher tire that’s certified for S-Pedelecs. With a chunky width, knobbly tread pattern to stay on track whilst cornering and the option to go tubeless ready, the Ruban is unashamedly MTB in its look and feel. But unlike MTB tires that drop off speed when faced with tarmac, a fast rolling, energy-saving centre area enables the Ruban and eRuban Plus to comfortably switch terrain without compromising on capability.

The Ruban and eRuban Plus feature the technology the Continental brand is globally respected for: PureGrip Compound, developed at Continental’s R&D facility to create outstanding grip, elasticity and durability for performance products; ShieldWall system, a finely woven cross fabric which provides a puncture protection layer as well as low rolling resistance; PolyX BreakerTM, a technology borrowed from car tires to create a high density fabric resistant to punctures; and Plus Breaker, a highly elastic special rubber that gives practically impenetrable puncture protection. 

Safety considerations, including puncture protection, are at the heart of every product development at Continental. Both the Ruban and eRuban Plus have the option of a reflective sidewall in the clincher versions of the tires to give added visibility to riders on busy urban streets.

Oliver Anhuth, Continental’s Global Head of Marketing Bicycle Tires, said: “It’s exciting for us as a brand to develop into this relatively untapped category to create tires that give confidence to cyclists to choose the route they want and not be let down by their components. We can’t wait to see where the Ruban and eRuban Plus take our riders.”

The Ruban range is available to buy now from international Continental distributors. The Ruban starts from 25.90 EUR and the eRuban Plus starts from 31.90 EUR.