Thursday 23rd November 2017

At first glance, Despite all the petitions and campaigns for safe cycling in our lovely city, London is becoming the go to place for cycling. The amount of clubs, projects and cafes opening up is increasing upon year. So it only made sense for French outfit Cafe du Cycliste to invest their time and brand into London's booming cycling culture. Found in trendy Shoreditch, they have added their name to the must visit list for the city's avid bikers. 

Café du Cycliste who have just opened their first London store on Artillery Lane in Shoreditch, will be its first bricks and mortar destination outside their flagship location in Nice's Old Port on the Côte d'Azur. While the new store will not attempt to recreate the set-up of the Nice location – with its café, premium bike hire and direct access from the waterfront to some of the most stunning road routes in Europe - it will actively set out to inspire cyclists to plan a visit to the South of France. The design will reference the brand’s Provençal roots with details such as traditional terracotta floor tiles and, despite the use of suspended mannequins in riding position, it won’t feel like a traditional cycling shop. 

Since launching in 2009 Café du Cycliste has established itself as one of a very few specialist cycling brands able to effortlessly combine both high style and serious performance. The wide-ranging collections, for both men and women, combine cutting-edge technical fabrics, performance features and modern Gallic flair. Always inspired by the routes and roads of the Alpes-Maritimes, modern silhouettes and imaginative detailing underpin the clothing brand’s signature style.


Positioned at the forefront of the ‘new wave’ of contemporary cycling brands, Café du Cycliste has enjoyed rapid growth worldwide. The strength of the brand in the UK made London the natural choice for the next stage of their expansion. The brand, co-founded by champion kayaker Remi Clermont who designs the collections combines influences from France’s rich cycling history with a more unexpected outdoors aesthetic that you would be more accustomed to seeing in the country-side or on a mountain - with quilted plackets and tri-colour brushed merino fleeces.


There is a city riding collection perfect for winter that offers transitional clothing  that will work both on and off the bike – ideal for cycling commuters. Unlike many other brands in its genre it offers true cross-over appeal that enables you to buy performance cycling wear that is wearable day to day.


All products are available online:

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